PR professionals who embrace AI as a collaborative tool rather than a replacement will lead the industry forward. By leveraging AI's capabilities, they can elevate their work, focusing on strategic thinking and relationship building while AI handles data processing and routine tasks…
Navigating the Digital Frontier: A Guide for Technology Marketers in the AI Era
Marketing Directors at US-based tech companies face the dual challenge of harnessing AI's power while managing their brands' international reputation. The advent of AI in media has opened new avenues for engagement but demands a nuanced approach to maintain brand integrity across diverse cultural landscapes. This blueprint outlines strategic considerations for leveraging international media services through PR agencies…