AI in marketing

2025 Trends #1 – How AI is Transforming International PR in 2025

PR professionals who embrace AI as a collaborative tool rather than a replacement will lead the industry forward. By leveraging AI's capabilities, they can elevate their work, focusing on strategic thinking and relationship building while AI handles data processing and routine tasks…

AI and International Media Strategies: Navigating the Future for Tech Marketing Directors

Marketing Directors at technology companies in the United States face the dual challenge of leveraging the latest in artificial intelligence (AI) while navigating the complex landscape of international media services. As AI continues to evolve, bringing with it both groundbreaking opportunities and significant risks…