International Media Relations for Technology companies

Media Relations = earned, owned and paid media placements.

Getting noticed by the media is not easy. Searching for the right technology specialist PR agency takes time. Then, you must trust them to be proactive, to have the technical knowledge and media intelligence necessary, to learn about your company and its technology products, and to look for opportunities while respecting the existing strategies. Sometimes, the most challenging part about getting noticed is finding the right PR partner.

Then add the complexity of an international reach. Different geography, languages, time zones, media, customs, business practices, messages… think global, act local… but how?

Here’s how we do it. We have experienced and professionally qualified client management teams in your target countries. These PR professionals work with you and your existing internal and agency teams to build a strategy for your international reach. All our teams specialize in technology - in fact, we ONLY work with technology clients.

We aim to manage and shape the communication between your organization and the international news media. If done well, it is a strategic communication tool that helps organizations to promote their mission, values, and activities to a global audience.

We identify key international media outlets and journalists, create and disseminate press releases, arrange interviews and press conferences, and provide background information and expert commentary on issues relevant to our clients. We also monitor the coverage and address any inaccuracies or misrepresentations.

Our goal is to build and maintain positive relationships with the international media, to ensure that your business’s message is accurately and fairly represented in the global media, and to increase your visibility and credibility among international audiences.

This type of international media relations is a critical component of your overall communication strategy, as it helps to shape public perceptions of your organization and your activities and can influence policy decisions, funding, and other key areas of your organization.

We get great results because we deeply understand the cultural, political, and economic context of the countries where you operate and the ability to communicate effectively in multiple languages. It's essential to work with local media and have a local team to help adapt the message to the local context and culture.

We also have some pretty advanced AI that we use to get deeper insight and understanding of our client’s customers and the media we work with. It’s one of our secret sauces.

It’s simple, really.

Nearly.

International Crisis Communication

And sometimes it goes wrong… whether that is your company’s fault or via a ‘bad actor’.

Crisis communication is a critical aspect of your public relations because it helps you manage and mitigate the impact of unforeseen events that can threaten your reputation, operations, and bottom line. In today’s fast-paced and interconnected world, a single negative incident can rapidly escalate and spread across multiple platforms, causing significant damage if not addressed promptly and effectively. At NettResults, we strategically disseminate information to the public, media, and stakeholders to control the narrative, maintain trust, and ensure that your organization’s perspective is heard. It requires a blend of quick thinking, strategic planning, and effective communication skills to navigate complex situations and minimize potential harm.

NettResults is the best choice for handling crisis communications because we bring unparalleled expertise, experience, and a proactive approach to every situation. Our team of seasoned professionals has successfully managed a wide range of crises, from product recalls and corporate scandals to natural disasters and cyber-attacks. We understand the importance of acting swiftly and strategically to protect your brand’s reputation. We offer a comprehensive suite of services, including media training, crisis simulation exercises, and real-time monitoring, ensuring that we are prepared to respond immediately to any crisis. By choosing NettResults, you can trust that we will handle your crisis with the utmost professionalism, guiding you through each step with precision and care to restore and enhance your public image.

Internal Communications

Great internal communication isn’t just nice to have – it’s a game-changer. Boosting productivity, keeping everyone in the loop, and building trust in leadership all start with a solid strategy.

At NettResults, we know the key to getting it right is consistency, smart planning, and really understanding your audience – your team. Our seasoned experts work with you to create a communication strategy that keeps your employees engaged and connected. From content development to HR & IT messaging, leadership coaching, employee engagement initiatives, and design – we’ve got you covered.

Ready to take your internal communications to the next level? We’re here to help!

DIGITAL MARKETING for tech companies

Our digital marketing practice promotes products, services, or brands using digital channels like the internet, social media, search engines, mobile devices, email, and other digital platforms.

While digital marketing is a broad term that encompasses various tactics and strategies, this will differ by client and typically include some elements of search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising (PPC), and more. 

Our digital marketing solutions aim to reach and engage with your customers where they spend most of their time, which is increasingly online. We can use digital channels to reach a wider audience, track and analyze consumer behavior, and adapt real-time marketing strategies.

Some of the key elements of our digital marketing include:

• Website development and optimization: A professional, user-friendly website optimized for search engines is essential for digital marketing success.

• Content marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a defined audience.

• Search engine optimization (SEO): Optimizing a website and its content to rank higher in search engine results pages (SERP)

• Social media marketing: Using social media platforms to promote products, services, or brands and engage with customers.

• Pay-per-click advertising (PPC): Running ads on search engines, social media platforms, and other websites and only paying when someone clicks on the ad.

• Email marketing: Sending targeted, personalized emails to existing and potential customers to promote products, services, or brands.

• Mobile marketing: Reaching customers on their mobile devices through SMS, mobile apps, and mobile web.

Our digital marketing services allow you to reach a large audience, measure the impact of the marketing efforts in real-time, and quickly adapt these strategies to maximize your return on investment (ROI).

Written & Video Content for Technology Companies

You know good copy when you read it. You know inspiring video when you view it.

We create both for our clients.

Our content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the goal of driving profitable customer action. It is a long-term marketing strategy focusing on building customer relationships by providing them with useful and informative content.

Some of the key elements of our content marketing include:

• Creating valuable and relevant content: Our content is useful and informative for the target audience; it provides them with solutions to their problems and answers their questions.

• Distribution: Our content is shared through various channels, such as social media, email, and the company's website.

• Consistency: Our content marketing is a consistent effort over time; it should be part of a long-term strategy, not just a one-time campaign.

• Measuring and analyzing results: The effectiveness of our content marketing strategy is measured and analyzed; this includes tracking website traffic, social media engagement, and conversions.

• Storytelling: Our Content often uses storytelling to create an emotional connection with your audience; it uses stories, characters, and plots to make the content more engaging and memorable.

• Optimization: Our content is optimization for search engines to increase the visibility of the content; this includes using keywords, meta tags, and links.

NettResults content marketing can be an effective way for your businesses to attract and retain customers by providing them with valuable information and building trust. It can also help to improve brand awareness, increase website traffic, and ultimately drive sales.