If you're running a business, you probably know that having a Facebook and Instagram page, Twitter account, and Yelp listing are all great ways to market your business. But what about paid social media advertising? Sure, it can cost some money…
What a PR & Marketing Firm Can Do for Your Business
Having people talk positively about your products and services! Sure, advertising is great for raising brand awareness and generating sales, but it can be super expensive and you need to be consistent with it to really make an impact. Nowadays, consumers are all about authenticity and trust. They want to "know" a brand or business…
How to Build a Media List That Works
A media list is like a secret weapon for PR professionals. It's a list of contacts that you can pitch your ideas to and get your story out there. But, building a media list that works takes time, research, and a lot of patience. Whether you're a media professional or just starting out, your media list is essential…
How to Develop a Crisis Action Plan
When things hit the fan in business, it can feel like the end of the world. But hey, don't sweat it! If you've got a crisis management plan in place, you can weather the storm like a boss. Nobody can predict when or how a crisis will hit, but there are some basic guidelines you can follow to get through it…
TV Interview Tips and Tricks to Master Your Next On-Air Opportunity
Hey there! So, you've got an upcoming TV interview, and you're starting to feel a little nervous? Don't worry, you've got this! The most important thing is to be confident in yourself and your expertise. Remember, you were chosen for a reason, because you're knowledgeable about your field and have a lot to offer…
The Difference Between Marketing and PR: Which is Better?
Media Exposure 101: Understanding Paid, Earned, and Owned Media
Staying Relevant in the Modern Business World: How to Successfully Reposition Your Brand in 2023
What is Public Relations?
Public relations, commonly known as PR, is the practice of managing the flow of information between an individual or organization and the public. PR professionals utilize a variety of tactics such as media relations, community outreach, and crisis management to develop and maintain a positive reputation for their clients…
Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game
The emergence of marketing AI is still in its early stages, and it is essential for communications professionals to keep up with the latest advancements to avoid being left behind. Understanding the different artificial intelligence technologies available and their potential impact on business can help companies determine which ones to utilize…
Rules and Regulations for Media in the Kingdom of Saudi Arabia
What is International Media Relations?
PR Predictions for 2022 from The Best Comms Pros around The Globe
What a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. From the zillion possible directions and “watch out fors” here are two dozens of select advices and predictions for yet another unpredictable year…
The World Cup 2018 and Marketing 101
The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Featuring 32 national soccer teams, it captivates billions of people across the globe during its month-long run. And, as we all are aware, the 2018 event is being held in Russia.
Continue reading on our blog for tips for effective marketing & social media during the World Cup.
Social Media – the Small Business Owner’s Checklist [Infographic]
![Social Media – the Small Business Owner’s Checklist [Infographic]](https://images.squarespace-cdn.com/content/v1/5445c892e4b0e284a8f9cda2/1527282531374-4NGMPWWD4BQYS47QWGQ0/social-media-presentation-tips.jpg)
Social media can be confusing. You know you need to do it, often feel intimidated, sometimes get sucked in so it saps time from other valuable business actions. More worrying, how do you prove that it has an ROI (return on investment)?
There is much advice out there, and it's changing constantly. So, wouldn't it be nice if there was one place where you could stop, take a breath, and really have a clear view on how social media can help your business in today's world? Real help, in a practical manner.
Is “Emotional Marketing” the Best Way to Connect with Customers?
According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or anger with their customers, but as the SBA adds, “creating strong emotions—either positive or negative—can help build a bond between your customers and your business,” which is definitely a goal all businesses share.
If you’re looking for a stronger connection with your target audience, here are tips on emotional marketing that might resonate with your target audience:
Marketing or Customer Service... five pointers
When it comes to operating a successful business, nothing’s more important than communicating effectively with your customers. Adopting the wrong tone in your marketing or sales messages, neglecting to reach out in formats where customers generally “live” and failing to reply to inquiries in a timely way can damage your brand now and into the future.
Fortunately, there are many ways to connect with your customer base (and to address prospective customers as well). When it comes to operating a successful business, nothing’s more important than communicating effectively with your customers. Here are five tips on improving your efforts at customer communications and reaping the benefits of a stronger relationship. But is this marketing or Customer Service?
How to Get Your Sales and Marketing Teams on the Same Page
Just how well do your sales and marketing teams interact? Can you point to tangible achievements as a result of close sales/marketing collaboration? Or is the situation more akin to military platoons advancing with little or no contact with one another?
In fact, many businesses are still chasing the elusive goal of optimum sales and marketing alignment. Even in an era of advanced marketing automation, “marketing technology and processes have yet to turn the sales and marketing boxing ring into a night of candlelit dinners,” observes B2B marketing expert Laura Ramos.
Here are three tips on getting sales and marketing on the same page, thus benefiting both your business and your customers...
What to Include in Your B2B Marketing Plan
Nowhere is the celebrated “buyer’s journey” more relevant than with B2B companies and their customers. With the vast array of digital resources at their command, these customers embark on the journey by conducting extensive research, comparing companies and exploring social media—sometimes well before they make direct contact with the business they’re most interested in.
Here are tips for key elements and action steps for a marketing plan that keeps your business “top of mind” for current and prospective customers...
Let’s POSE the question – what’s the most efficient marketing?
ROI is only achieved and then improved if your marketing:
- has a clear goal
- is measured on real business value
To achieve a real ROI then, your business can’t rely on only one marketing tactic. OK, sure you can try – go ahead… we’ll hang out here and wait for you – but I’m 100% convinced it’s not going to get you anywhere. We’ve tried. The results are dismal.
It’s all about integration. But when we start integrating multiple marketing tactics, we come across some problems:
- it can cost more (not to be confused with return – ideally more cost means more return), and
- how do we effectively measure one tactic over another?
We need a clear strategy.