Social media excels in building communities and fostering trust, which are crucial for long-term brand loyalty. Regular interaction with customers, timely responses to inquiries, and active participation in social conversations help humanize your brand...
What Does a PR Agency Do for Technology Companies?
2025 Trends #2 – The Rise of Sustainability-Driven Communication in Global PR for 2025
2025 Trends #3 – Navigating Crisis Management in the Digital Age: Strategies for Global Brands in 2025
2025 Trends #4 – Hyper-Personalized Messaging: The Future of PR Campaigns in 2025
Elevating Your Communications Strategy with Expert PR Support
Why Every PR Professional Should Pay Attention to Wikipedia
Key Storytelling Strategies for Tech Industry Marketing Leaders
The State of Earned Media
We asked 18 U.S. agencies their opinions, intending to understand how easy or difficult it has been to obtain earned media in recent years and what factors are contributing to the situation. Here, we delve into the heart of these challenges, offering insights and strategies to navigate the intricate maze of modern tech PR.
Boosting Credibility and Visibility with PR: A Guide for Tech Marketing Directors
Revolutionizing Growth: How US Tech Leaders Can Leverage PR in Economic Downturns
2024: Navigating the AI Revolution in Public Relations for U.S. Tech Marketing Directors
The Mastery of Communication Metrics: A Strategic Imperative for CMOs
Unleashing the Power of Influencer Marketing: 5 Steps to Choose the Perfect Partners for Your Brand
Why Technology Firms Should Use NettResults as Their Agency of Record for International Marketing
How to Develop a Crisis Action Plan
When things hit the fan in business, it can feel like the end of the world. But hey, don't sweat it! If you've got a crisis management plan in place, you can weather the storm like a boss. Nobody can predict when or how a crisis will hit, but there are some basic guidelines you can follow to get through it…
The Difference Between Marketing and PR: Which is Better?
What is Public Relations?
Public relations, commonly known as PR, is the practice of managing the flow of information between an individual or organization and the public. PR professionals utilize a variety of tactics such as media relations, community outreach, and crisis management to develop and maintain a positive reputation for their clients…