transparency

Building Strong Relationships with Global Journalists: Tips and Best Practices

Understanding regional nuances is crucial when approaching journalists from different parts of the world. Cultural understanding, local media practices, and language proficiency play significant roles in how PR professionals should engage. For instance, in regions like East Asia, formal communication and an understanding of hierarchical social structures can influence interactions…

Navigating the New Normal: Data Privacy’s Impact on PR Strategies

The introduction of GDPR and similar data privacy laws worldwide has significant implications for PR strategies. These regulations mandate strict guidelines on how data is collected, stored, and used, impacting how companies communicate with their audiences. PR professionals must now ensure that all outreach and communication strategies are compliant with these laws to avoid hefty penalties…