In the fast-evolving landscape of technology, understanding stakeholder engagement is crucial for Marketing Directors in the United States. While Alastair Campbell humorously dismisses ‘stakeholder’ as an unappealing term in 'The Rest is Politics' podcast, the concept remains a cornerstone of successful business…
Confronting the Disinformation Dilemma: A Strategic Priority for U.S. Marketing Directors
Messaging: Top quotes to the media…
When a PR pro crafts a press release the second paragraph traditionally becomes a quote from the spokes person. As an agency, we are aware that the first time we write a release for a client, time needs to be taken to ensure this quote is on message and in character with a spokes person we may not have met. So what makes a good quote – apart from the message and the character?