One of the primary indicators of PR success is the amount and quality of media coverage your campaign generates. It's important to track not only how many times your company is mentioned in the media but also where these mentions are happening…
Content Marketing Strategies for Technology Firms: Essential Best Practices
For marketing managers and directors of technology firms in the United States, content marketing is a pivotal strategy to elevate brand presence and engage effectively with a diverse and technology-savvy audience. Here, we outline refined best practices tailored to help technology companies deploy a successful content marketing strategy…
Unlock New Leads with Historical Blog Optimization
Older blogs are more than digital relics; they are persistent lead generators if utilized correctly. Dismissing them could mean overlooking a significant segment of your content’s value. Each blog post on your website represents a unique page for search engines to index, which means each one is an opportunity to attract targeted traffic…
Leveraging International Media Services for US Tech Companies' Growth
The digitally-driven marketplace has transformed technology companies into global players not just competing on a local or national level. When you are the Marketing Director for an American technology company, you are constantly seeking new ways to establish a significant presence in this vast market. PR services can help set your company apart by establishing a strategic relationship with international media…