At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this book explains that the most productive people, companies, and organizations don’t merely act differently.

Here’s what we took away and how it can be applied to the world of international integrated marketing.

Productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive.

The structure of the book hinges on eight key productivity concepts that explain why some people and companies get so much done:

Motivation
Teams
Focus
Goal Setting
Managing Others
Decision Making
Innovation
Absorbing Data

Packed with true stories and scientific discoveries that explain that the most productive people, companies, and organizations don’t merely act differently. They view the world, and their choices, in profoundly different ways.

Smarter Faster Better is both a page turner and a book that will frequently cause you to turn down page corners to be read again later.

SMARTER FASTER BETTER
The Secrets of Being Productive in Life and Business
By Charles Duhigg