Breaking into global markets takes more than product demos—it takes PR that builds trust with both people and algorithms. NettResults helps U.S. tech brands turn visibility into credibility, ensuring you show up on Google, in Gen-AI answers, and in the conversations that matter worldwide.
What Is Owned Media—and Why It’s Still a Big Deal (Part 2)
What Is Owned Media—and Why It’s Still a Big Deal (Part 1 of 2)
If you’ve ever posted to your company blog, sent out a newsletter, or published a how-to guide on your website—you’ve already worked with owned media. It’s the stuff you create and control completely. Think: your website, your email list, your blog, or that library of downloadable PDFs you keep meaning to update. Unlike paid ads (which disappear the second your budget runs out) or earned media (which depends on someone else talking about you), owned media sticks around…
Why Smart Marketing Starts with Research—Before Anything Else
Internal Communications
At NettResults, we believe communication is the heartbeat of every successful organization. Whether it’s aligning teams with a clear vision, engaging employees through meaningful initiatives, or supporting leadership with the right messages, strong internal communications set the foundation for growth.
But the game is changing. With AI transforming how businesses operate, the way you communicate with your teams must evolve too. From introducing AI responsibly and setting up working structures to guiding ethical use and promoting adoption, NettResults helps organizations bring their people along the journey – not just the technology. Dive in to discover how to boost engagement, build trust, and unlock the full potential of both your people and the technology driving tomorrow’s workplace.
PR vs. Advertising: What’s the Difference—and Why Should You Care? (Part 2)
PR spreads organically. A great story, timely quote, or relevant mention can catch fire on social media, get picked up by other outlets, and continue to circulate. Advertising is more calculated. You choose the exact audience based on location, age, interests, job titles—you name it. It’s laser-focused. You know exactly who will see your message and when…
PR vs. Advertising: What’s the Difference—and Why Should You Care? (Part 1 of 2)
Why 2025 Is a Big Deal for Women’s Sports—and What That Means for the Future of Health Innovation
Let’s face it—women’s sports have been accumulating traction for some time, but 2025 is poised to make a significant impact. From international competitions to unprecedented audience numbers, this is beyond a trend—it’s a transformation. And it carries something significant with it: an increasing focus on women's health…
Why Global PR Actually Matters Now More Than Ever (Part 2)
Why Global PR Actually Matters Now More Than Ever (Part 1 of 2)
Exploring the Rise of Virtual Reality (VR) in Tech PR Campaigns
Long associated with gaming and entertainment, VR is now being reimagined as a platform for immersive storytelling and brand experience. Whether it’s showcasing a new product, simulating a real-world use case, or creating virtual access to exclusive events, VR gives PR professionals new ways to bring narratives to life—and connect with audiences on a deeper level…
PR Strategies for Addressing Data Breaches in Tech Companies
Public relations play a critical role in managing the fallout of a breach. It’s not just about mitigating damage but also about demonstrating accountability, transparency, and a commitment to improvement. Below, we explore how to approach communication during a breach, rebuild trust afterward, and establish proactive messaging around data protection…
The Impact of TikTok and Short-Form Video on Tech PR Strategies
The State of PR in Tech: Preparing for the 2025 Digital Landscape
The Growing Impact of ChatGPT and Generative AI on PR Content Creation
Navigating PR Challenges in the Wake of AI Legislation
Smart Pitching: Where AI Tools Meet Global Media Sensibilities
Navigating the Future of Remote Work: Tech PR in a Hybrid World
As tech companies adjust to the hybrid work model, PR teams must consider the impact on communication and brand perception. With employees and clients spread across different time zones and working environments, traditional PR methods need to be updated to maintain a strong connection with all stakeholders…
From Headlines to Hashtags: Using Social Listening to Craft Relevant Stories in International Markets
Leveraging Artificial Intelligence for Real-Time Crisis Communication
When a crisis strikes, the initial hours are crucial. In the past, PR teams had to rely on manual monitoring of news outlets, social media, and other channels, which could take hours or even days to detect and evaluate the situation. AI tools, however, can streamline this process, helping teams spot emerging issues in real-time…